The game Splat! was designed specifically for over 100 simultaneous players participating on the 120 foot video wall in the IAC lobby in Manhattan.
The audience connects to the game by going to a URL on their smartphone, which spawns a character on the big screen — and returns a mini game controller on their phone. Each player controls a bird that is sat on a wire above a road. The game controller has a button that allows players to release droppings in order to hit moving targets on the road.